artisanfirst | DREAMYWALLS · Soft Furnishings
Designed in our studio. Finished by hand.
We're a design house first. Every cushion, table linen and bedcover starts as a drawing in our Noida studio. Then it goes to the hands that know one craft better than anyone: block printers, zardozi karigars, kantha stitchers, quilters.
Pieces to marvel at, up close.
Step back and it's a cushion. Step in and you'll find gold thread coiled by hand, French knots no bigger than a grain of rice, and block prints where every impression sits a little differently. That fine work is the point of every piece we make.
Zardozi
Metal thread, beads and sequins, laid and couched by hand on a wooden adda frame. A single crest can take a full day.
French knots
Thread wrapped around the needle and pulled through, one knot at a time, until a flower rises off the fabric.
Hand block print
A carved wooden block, dipped in colour and pressed by hand, repeat after repeat, lined up by eye.
The house of hand techniques
Thirteen crafts. One design eye.
We don't stick to one craft. We pick the technique that suits the design, and work with the artisans who do it best.
Zari
Fine gold thread worked by hand to outline and fill a motif.
Seen in: Mughal Garden, Persian MosaicApplique
Fabric shapes cut and hand-stitched onto a base to build the design.
Seen in: Mughal GardenKantha
Rows of small running stitches that give cloth its gentle texture.
Seen in: Classic Monochromes, Earth SeriesFrench knots
Tiny wrapped knots that raise a flower off the fabric.
Seen in: Botanical Bloom, Earth SeriesPearl & bead work
Each bead picked and sewn on, one at a time.
Seen in: Romantic Vintage, TNT Beads, Earth SeriesQuilting
Layers stitched together in diamonds and lines for depth.
Seen in: Mughal Garden, Romantic VintagePatchwork
Pieces cut and joined by hand like a tiled mosaic.
Seen in: Persian Mosaic, Classic MonochromesHow a piece comes together
01
Designed
Our studio draws every pattern and picks every colourway. Nothing is bought off a catalogue.
02
Crafted by hand
Printers, embroiderers and quilters take it on. Some pieces pass through five pairs of hands over five days.
03
Finished
Cut, piped, zipped and stitched in our Noida unit.
04
Checked
Every piece is checked by hand before it's wrapped in a cotton envelope and sent to you.
